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ABOUT

Hi my name is Gene and this is a little bit about me.

I am a musician/producer from Melbourne Australia who specialises in Lo-Fi hip-hop tracks influenced by neo-soul and jazz. I spent the early part of my career as a session saxophonist, guitarist and producer touring the world with countless chart topping artists and living my best life. Being away from family and friends became tiresome, so decided to formalise my experience completing a BA, MA, and a PhD, which led to many collaborative opportunities and changed the way I thought about sound.

I began developing immersive audio and sound strategies for companies such as Porsche Cars Australia. From creating exclusive playlists to in-car soundscapes made from car engines sounds, we even developed the world's first luxury car brand NFT, which you can read about here. The response to each project was overwhelming and really highlighted how streaming platforms and integrated technology have the changed the way we consume digital media. Working with Porsche ignited a desire to pursue a path where music is integral to creating authentic immersive experiences, and so I started exploring the synergies between food, wine, spirits and music. 

I decided to test the water and partner with Heathcote II to produce an album of original music for their Shiraz 2017. I created an aural representation of the wine in a new approach to pairing which is can be streamed from hereAnd while this is my musical interpretation of their wine, the notion of music being integral to the shared immersive experiences has grown exponentially which is reflected in sales and streaming data. 

So now, I'm interested in creating and performing music in bars, restaurants, at wineries and other smaller intimate environments where music becomes the soundtrack of your eexperience.